In this article, I want you to imagin with me a volleyball player. The volleyball player must position their bodies’ just right on the court to effectively return the ball. There are three key positions a player can take that a referral marketer can learn from.
Before we look at these three placement strategies notice we are talking about the players and not the spectators. Referral marketing is for players and doers not spectators. The first thing a player must do before positioning themselves to return the ball is to decide what balls they should return and which ones they should let another player return.
After the player decides that another player is to return the ball they then will positon their body to support the player that is returning the ball. In referral marketing it is paramount to know which referrals you want. You need to teach your referral partners what a good referral for you is verses what a bad referral is. You should not and cannot take every referral that is hit over the net. If you don’t have a referral partner on your team that can service the referral you should seek one out. When you double your referral partners you can triple the referrals you receive and give.