We need to know what the final product is but we need to focus on the process more than the final product. What is the final product in BNI? If we ask a hundred members we might get a hundred answers. We should all be on the same page, especially on messaging.
Some may say creating large chapters, others might say passing referrals and still others might say building relationships. All of these are great but they are a means to an end not the end product. What is the final product? It is found in our mission statement. “… Help members increase their business…” Matter of fact every business or organization should find their final product in their mission statement.
Before we look at the process let’s look at 5 reasons we should not focus on end product but instead, the process.
What is the process in BNI? My process is to follow up with all my contacts on a regular basis and focus on the following 5 objectives.
Here are 5 reasons you should focus on the process of BNI instead of the final product.
When you focus on the process, you will create more relationships, give more referrals, create more closed business for your members, increase and grow your own business, have more visitors and have larger chapters. Your chapter will grow to the extent that you and your members grow.
Robert Allen Mitchell Sr